Sales, Marketing & Advertising


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Our sales and marketing professionals take a strategic approach to promoting your property through careful analysis of target markets, development of innovative programs and monitoring of results. To accomplish these goals, Hospitality Service Group invests substantial training dollars over and above what the brands require

Every salesperson completes a Professional Selling Skills (PSS) course, a comprehensive 3 1/2 day course that teaches the four step sales process. This training is reinforced with an ongoing sales shopping program so that ongoing training and support can be followed through.

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In addition to PSS, Hospitality Service Group believes in taking advantage of every brand training and marketing initiative made available.

 

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Our front desk associates are considered an extension of our sales department and receive ongoing reservation training with the goal of converting more inquiries to sales. This training and shopping service is done through a company called The Hotel Shopping Network.

 

Sales and Marketing is a critical part of a results-oriented strategy that drives consistent, above-average revenues to each of our hotels. To ensure sales and marketing efforts are appropriate, given highest priority, and reflect our corporate culture of excellence, Hospitality Service Group provides strong corporate support to hotel marketing departments through our Vice President of Sales & Marketing and Area Sales Supervisors.

 

We identify, recruit, and orient top sales professionals to achieve and exceed revenue goals. Our managers lead the sales effort. They set an example of dedicated excellence to the initiatives that build account/client relationships, expand community involvement, harness key selling hours, create site tour opportunities, and actively and properly position their hotels in their markets.

 

Our philosophy of building strong hotel sales and marketing teams and our commitment to support their efforts at the corporate level give Hospitality Service Group hotels an edge and contribute greatly to their success. Our policy of corporate superintendence does not undermine hotel initiative but supports it.

 

While each flag brand is responsible for driving marketing efforts, Hospitality Service Group actively participates as full brand partners. We invest in sales and marketing initiatives that unleash the full communication power of both interactive and traditional sales and marketing tools. Together with important online selling resources, industry reports, and a state-of-the-art sales data management system, we take full advantage of data mining to target, create, measure, and track our sales and marketing communications.sales-marketing

Hospitality Service Group places special emphasis on a strong and effective sales and marketing department. Sales works strongly on two levels, locally and nationally. Major consideration is placed on working with managers to better enable them to work with their sales staff. Following careful research, strategic marketing plans are put in place for each property in the portfolio and reviewed quarterly. Marketing dollars are carefully allocated and accurate market segment tracking is reviewed to assure that the monies are being spent wisely. In order to further promote sales and marketing, major national conventions such as HSMAI, NTA and ABA are attended regularly.

 

The sales and marketing department works closely with an in-house graphic artist to provide cost effective, full-service graphic design. The department handles all advertising including direct mail, print media, radio, television and billboards.

 

In managing the sales process at Hospitality Service Group, we believe in a heavy emphasis on direct selling and outside sales calls. Below is an outline of the services provided by Hospitality Service Group to the hotels.

 

Hands-On Sales Training

Quarterly Power Sales Meetings to keep our teams energized and focused featuring renowned guest speaker.

Sales Blitz Coordination

Identify Top Accounts and Top Account Management

Action Planning by Account

Successful Saturation of Accounts

Sales File System Implementation

Professional Selling Skills Training Program

Front Office and Reservation Capture Training Program –

Sales Meeting and Customized Sales Programs

Sales Manuals/Procedure Guides Created

Sales Department Audit Procedures Created

Aligning of Sales Markets and Workflow Management

Smarter Prospecting Ideas for Today’s Business Climate

Ongoing Management of Sales Processes

Getting the GM on Board with Owning the Sales Process

Getting the Most out of your Franchise Resources

Time Management

Sales Call Shopping Program Implementation

Setup of Company Cross Sell Program

 

Marketing

Hospitality Service Group places special emphasis on a strong and effective sales and marketing department. Sales works strongly on two levels, locally and nationally. Major consideration is placed on working with managers to better enable them to work with their sales staff. Following careful research, strategic marketing plans are put in place for each property in the portfolio and reviewed quarterly. Marketing dollars are carefully allocated and accurate market segment tracking is reviewed to assure that the monies are being spent wisely.

 

Customized Marketing Plans

Competition Analysis

Individual Advertising Campaigns

Public Relations Plans

Direct Mail Campaigns

Frequent Customer/Guest Programs

Personalized Hotel Videos

Resources to Market during Need Times

Getting the Most out of your Franchise Resources

 

Advertising

The sales and marketing department works closely with an in-house graphic artist to provide cost effective, full-service graphic design. The department handles all advertising including direct mail, print media, radio, television and billboards.